NS Consulting is a Melbourne-based copywriting and communications consultancy that’ll help you grow.
Whether you’re marketing a FinTech product that revolutionises lending and payments, a SaaS platform to help businesses get more done or services for seasoned investment professionals, audiences need a consistent cadence of communications that deliver value and make your business the first choice amongst the competition.
Over the last decade, I’ve worked with financial services, FinTech, SaaS and professional services companies helping them to grow with great content. I'm trustworthy, well researched and detail-oriented. Plus, I'm equally comfortable nerding out on macroeconomics as I am writing punchy email subject lines. We'll work well together if you're looking for a strategic and hands-on marketer to help you boost conversions, increase customer lifetime value and reduce churn.
I create and manage email marketing campaigns, text marketing campaigns, website copy, financial markets analysis, web articles and blog posts, and lead generation tools (white papers, long-form articles, 'how-to' guides).
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Copy for innovators, movers & shakers
WEB AND SOCIAL CONTENT
Get web copy, articles, blog posts, and social content that build trust and brand awareness with your audience. We write articles for owned channels, as well as opinion pieces and articles for media placement.
OMNICHANNEL COMMS
Whether you’re launching a new product or service or going through a period of change in your business, you need the right communications materials for each channel. We’ll work with your team to develop your key messages and produce all of your communications collateral.
EMAIL AND TEXT MARKETING
Looking to nurture your lead list to drive stronger conversions? eDM and text campaigns will help you strengthen trust with your leads and prime them to buy. We produce welcome sequences, nurture sequences, and campaign-specific eDMs and texts.
DEMAND GENERATION
Boost your lead-generation activities with downloadable reports, guides and eBooks to engage potential customers, grow your database, and keep your business top of mind. Then, leverage what’s working to segment your list and deliver targeted eDM campaigns, personalised content, and more.
LONG-FORM ANALYSIS
Perfect for building your online brand, SEO health, and demonstrating your expertise. We create articles and market updates that provide in-depth analysis. Think the macro factors impacting crypto and financial markets and the latest regulatory updates impacting your audiences.
USER GUIDES
Keep customers using your products and services once they’re onboarded with user guides and content that help them maximise the value your business provides. We create onboarding guides, product-specific content, and eBooks that not only familiarise customers with your business, but give them ideas, too.
“In an online world, our online words are our emissaries; they tell the world who we are.”
Hey, I’m Nicola. The person behind the copy (and the keyboard).
I’ve always had an interest in the world of finance, especially FinTech, decentralised finance, and the emergence of blockchain technology. Our means of exchanging value may evolve over time, but it’s still grounded in the timeless principle of fair exchange. Where fair exchange ceases to exist, change emerges. It’s endlessly fascinating to me.
Business writing and analysis have always been a big part of my work. Since 2017, I’ve been combining these skills with my ability to understand what drives people (and why) to help businesses generate more leads and grow.
I’m driven by purpose, autonomy and independence. I work with businesses inspired to use their gifts to contribute to their own and society’s progression.
After years of reading solely non-fiction (read: too much personal development), I love fiction again. My favourite reads for 2025: All Fours by Miranda July and Lonely Mouth by Jacqueline Maley.
When I’m not typing, you’ll find me with a coffee in hand, taking my Moodle, Ollie, out for a walk and play.